![]() |
| This kid didn't need explosions to sell hot dogs. |
I love football season, a fact that is no secret to anyone who knows me. But along with football season comes a football frustration: the cover-your-eyes, hide-the-children commercials we must endure when our favorite team plays. Read my latest column on the newspaper's website, click here for the printable version, or just keep right on reading...
We’re a sports family, and football is king of the family’s sports universe. Now that the NFL season has started, my kids’ eyes and ears runneth over their weekly quota of physical violence, alcohol, vulgarity and sex.
But the violence isn’t from linebackers who flatten running backs, the vulgarity isn’t from inebriated football fans, and the sex isn’t from scantily-clad cheerleaders.
It’s the commercials.
Children are responsible for a sizable portion of the NFL’s profits. Look at all the kids wearing jerseys and hats on local playgrounds. Network cameras find plenty of cute kids sitting in $100 seats drinking $6.00 sodas.
So why does the NFL allow its advertisers to bombard its youngest fans with images that make their parents cringe? A football game might feature touchdown after touchdown, but even a 45 to 38 shootout isn’t as offensive as many of the commercials.
I thought maybe I was just being hypersensitive due to the 8- and 11-year-old eyes sharing my couch, so I conducted a completely unscientific experiment. I kept tally marks on a sheet of notebook paper during an NFL game and counted all the violence, alcohol, general rudeness, and sexual content in the commercials.
There were five gunshots, although perhaps machine guns should count more than one. There were 11 physical attacks and three fiery explosions, each of which included flying bodies.
I counted only one dead body, however, considering the way explosions work, some of those flying bodies may have qualified.
There were 10 kisses, some romantic, some mere pecks, some included with the four shots of people in bed together, and several combined with the 10 shots of people naked, nearly naked, or getting naked.
I counted only three insults. Then again, I didn’t count political ads.
Nobody’s surprised at the five beer commercials.
Promotional spots for TV shows are by far the worst, seemingly pulling out the five most squirm-worthy moments from an upcoming episode and packing them into 15 seconds.
Did I mention I only kept track for one quarter of the game? Fifteen minutes on the game clock, forty-five minutes real time.
I don’t want to brag, but like most men, I can run a remote like a teenager texts. Used to annoy my wife, let me tell you. Now my clicking thumb is the Sunday afternoon MVP, taking us from one football game to another whenever the on field action breaks for a TV timeout.
With all the commercials, some sixty-minute football games are approaching four hours. And if commercials have taught us anything, we know how important it is to seek immediate medical attention when certain things last longer than four hours.
Monday morning during breakfast the girl said something mischievous, and I jokingly shook my fork at her, a four-pronged, stainless steel law finger. “Geez, Dad,” she said. “Watching all those violent commercials must have had an effect on you.”
“Maybe,” I said, “but if commercials made me a violent fork shaker, how come nobody’s running around the house without any clothes on?”
Without hesitation, my wife added, “Don’t look at me.”
See? Another MVP vote for the remote control clicking thumb.




















So I like music. That's been true forever, and it's no secret to those who know me. Recently some friends and I made an agreement. Now that we are grownups (technically) and full-fledged members of the parenting fraternity (actually), the time has come to share the great music of our youth with our children.
When you’re the new kid in fifth grade, the last thing you want is to draw any negative sort of attention on the first day of school. So when new kid Michael K. is befriended by Spaceheadz from another planet masquerading as fifth graders on day one, his prospects ain’t good. Now consider that Bob and Jennifer, two of the disguised Spaceheadz, have learned everything they know about Earth from monitoring our TV and radio waves – and behave accordingly – and you start to recognize the direness of Michael K.’s situation.
Calvin Coconut used to have a dog, a beagle named Chewy. That was before his dad, Little Johnny Coconut, left Hawaii and moved to Las Vegas to become the famous Little Johnny Coconut and took Chewy with him. Now Calvin is stuck with Manly Stanley, a giant centipede who actually lives at school, and Stella, who does live at Calvin’s house, but she’s a sixteen-year-old Texan allergic to cats and possibly anything else with fur.
I’ll be right up front: I thoroughly enjoyed
Another seemingly perfect day for Benny and Penny is underway. They have a treasure map that leads to loot, spoons and pails for digging, and a spyglass. The day quickly takes a turn for the worse, however, with an announcement:
I've become a big fan of
My latest column for the local newspaper tests the theory that all parents share certain, specific experiences, regardless of when or where they were parents. Today's topic?
No matter what day it is, waking up late because you don’t hear your alarm clock is a lousy way for a day to begin. When that day is April Fools’ Day, however, as happens to Wagner in 